Itchiness is normal for the first minute or so while the magnesium is absorbing into your system (usually takes about 90 seconds). If the itchiness continues past that I would recommend washing off the excess magnesium 5 minutes after your initial application as your body has already absorbed what it needs. Ian Clark has said that some people have dry skin which can sometimes be caused by bacterias which the magnesium will kill. When it kills the bacteria this can cause itchiness. Lastly, he suggests that you not massage the magnesium into your skin too much because that can cause irritation. If you spray it into your hand and then wipe it on it should absorb within 90 seconds.
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